Simply Wall St

Who we are

At Simply Wall St, our mission is to empower every retail investor in the world to make the best decisions possible.


Founded in Sydney, Australia


Users worldwide


Stocks Covered in 170 Countries

Our story

The idea

Al Bentley Al Bentley Founder & CEO Born out of frustration with poor quality tools and inaccesibility to data; Al, then a Naval Architect in Western Australia, put his teenage coding skills to work and started to form a solution that would begin to level the playing field for the everyday retail investor.

The launch

After pitching the idea at a startup event, initial funding was secured and Simply Wall St was born. Initially providing stock reports for free, the tool was fast being noticed by retail investors that had been pining out for a simple solution to cut through the noise of financial markets.


Remaining obsessed with the customer problem continues to steer Simply Wall St to improve the product and build better solutions. At present Simply Wall St now services over 5 million registered users in 170 countries and covers 150,000 stocks in 95 global markets.


Success has not only caught the eye of investors but also to a new wave of talent joining the Simply Wall St family. The surface has only been scratched on solving some of the biggest investment problems and also getting ourselves in front of the entire investment community that share the same frustrations.

Coupled with a new generation of investors and an increased interest in financial markets, Simply Wall St is both excited and ready for the next chapter in our journey.

Key milestones

  • 2014
  • 2015
  • 2015
  • 2016
  • 2017
  • 2018
  • 2019
  • 2019
  • 2022
  • Founded in Sydney
  • Launched Beta to US, UK & AUS
  • $600k seed round
  • First paying customers
  • $2.7m Series A funding
  • 200,000 registered users
  • Global market coverage
  • Became Profitable
  • Over 5 million registered users

Meet the team

At Simply Wall St weโ€™re both proud and privileged to have a diverse team of subject matter experts spanning over a dozen nationalities.

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Leadership Team

Al Bentley

Founder & CEO

Xavi Ferrรณ

Head of Engineering

See yourself working here?

Weโ€™re constantly on the hunt for new talent to join the Simply Wall St team. Click below to check out the latest careers we are actively hiring for.

Check out Simply Wall St Careers

Our Values

Our values are the guiding principles that inform our actions and decisions


Become the master of your craft

Be the best at what you do, go beyond expectations and savour the detail.

Accept & give feedback to constantly learn and improve.


Fall in love with the problem

Become obsessed with the problem, go deep and then go deeper again.

Understand the fundamentals & the why never stop learning about it.


Enjoy the ride

We spend a big portion of our lives at work, so enjoy the journey!

Be respectful and compassionate of other people and their ideas.


Dream big, ship small, learn fast

Everything is possible, but you have to start small.

The faster you ship, the faster youโ€™ll fail, the faster youโ€™ll learn and the faster youโ€™ll succeed.


Dig deep to find the gem

Within all the detail, within all the chaos & noise is a simple solution to any problem.

It wonโ€™t be easy, you have to persevere & get your hands dirty to find it.